Perfect Marketing--Repositioning the Kingdom
For those of us who struggle with "marketing" the church in order to reach more people for Jesus, these words may prove helpful...or at least food for thought. They come from a book I am reading that is made up of prayers and then after the prayers the author reflects on the topic of the prayer. One of the most helpful parts of this for me is not just about marketing, but about what the kingdom of God was meant to be even before Jesus came and what it had become. Makes me wonder what the kingdom has become in our hands today. "No one has ever provided a better example of marketing than Jesus did. He inherited a situation in which his movement, the kingdom of God on earth, had been taken over by small-minded legalists who had reduced its majestic principles to a rigid set of codified behaviors. Its inspiring orientation toward the future had become a stultifying preoccupation with history and tradition. Its singular focus on right relationships with people and with God...